Pssst. Wanna skip the intro and dive right in? —->
For the past several years, we’ve been selling at local shows, on this website and on Ebay. However, I’ve always thought that there had to be an alternative. I had heard of Etsy, and there have been vague rumors about other sites and services starting with the intention of competing with ebay and Etsy.

It turns out that the rumors are true. There are more then 20 alternatives to Etsy and ebay. But I find that, short of signing up and trying them out one at a time, there’s precious little on the internet that compares the alternatives in an easy to read way. None of the reviews I have read compare them at all! That’s not to say that there aren’t reviews out there that compare… that’s just to say I haven’t found them.
To ease my mind and make my decisions easier I started researching them. Now, I want to share what I’ve learned with you.
The first thing I learned is that there’s no possible way I can compare and contrast all the services and sites in the course of a single blog post. I began this story about 2 weeks ago and after some 40 hours online, I had generated more than 3000 words, a dozen or so charts and tables, and I wasn’t close to being done. This is suited for a book (hello, publishers… contact me), or a series of magazine articles (again, hello publishers… you out there Crafts Report?), or a series of blog posts.
Until the publishers drop me a line, then, that’s what I’ll do… a series of blog posts.
What I want to do in this series of blog posts is tell you about a single specific service at a time, and then use a table or chart to compare it to all the other offerings. To that end, I’ve chosen a fairly broad range of elements to look at and review:
- Fees – how much to list, what percentage of sales in commission, how else does the service provide for itself (advertising, etc.) – What does it cost?
- Fit – I make crochet hooks and knitting needles, looms and brooms, a fairly eclectic mix of items. I do not think my products will sell well opposite a gaggle of Made in China products or a huge list of used computer components – Do I fit here?
- Ease – Some services make it easy to list, some seem to require a post graduate education. Personally, I don’t want to think – How easy is it to list an item.
- Traffic – I could have the most wonderful product on the planet and if I set up shop in Antarctica, I’ll probably have very very few customers. Likewise, a service that offers low fees and easy listing and a perfect fit, but gets few visitors isn’t going to help me. – How many people visit the site.
- Marketing and Integration – People are already starting to call Web 2.0 old hat and turning to the social web, calling it Web 3.0. This trend came about with the widespread adoption of MySpace (which I did not check as I do not use), Twitter, and Facebook. Google Buzz was debuted as I was writing this and is not included. This segment might well be the hardest to justify, but I feel it’s important to have a social presence as that can potentially drive more visitors to the site. – Are they working for you?
Without further ado, I give you the table… soon to be filled with all kinds of interesting and useful information… click on the title of the service on the score card below to view a complete review.
| Service |
Fees |
Fit |
Ease |
Traffic |
Integration |
OVERALL |
Keep it
all
at home |
A
Since it’s a one shot deal for the entire year, I can list as often as I like or not.
|
A
Yeah, right, like I wasn’t gonna fit on my own site.
|
D
If you want to look good and get traffic you’ve got to know some of the ins and outs of CSS and HTML and PHP
|
D
There’s no way I’ll ever even begin to compete with ebay and Amazon no matter how many dollars I throw at SEO
|
B
Although I am not as religious about promoting myself as maybe I should be using the social web, I am there and I can always add more
|
C
|
|
Artisan
Stores
|
D
They might have scored better than a D if their fee structure could be figured out without the use of an CPA |
C
Although I fit here about as much as I fit over on ebay, I figure they get a bit of a nod for using the word Artisan |
NA
I spent more than an hour trying to figure out how to list. Add to that the requirement that in order to sell one must undergo a $2 verification process.
|
F
Fewer visitors than I get on my own small beans website. If those numbers are shared between buyers and sellers, the outlook is even worse. |
D
They exist on Twitter, but appear to be ignorant of Facebook. The traffic numbers indicate that a social presence and SEO aren’t priorities. |
D-
|
| ebay |
D
Over the years their prices have gone up and gotten more confusing. Now, it can cost a mint to list an item.
|
D
Once upon a time, ebay worked for me. Now I am buried between garage sale rejects and wholesalers from China. This is no longer a fit place for an artisan although there are still a lot of them out there. |
D
If you use ebay’s interface you’ll have to walk through multiple screens and it takes far too long. A simpler, one page listing form with all the options on another optional page would serve better. |
A
There’s no arguing with a number 4 spot on the internet. Their traffic can’t be beat. |
A
They’ve got the resources and they get the word out. Again, there’s no arguing with the effectiveness of their marketing. |
C
|
| Etsy |
|
|
|
|
|
|
| eCrater |
|
|
|
|
|
|
| Zibbet |
|
|
|
|
|
|
| MadeItMyself |
|
|
|
|
|
|
| ArtFire |
|
|
|
|
|
|
| eCrater |
|
|
|
|
|
|
Shop
Handmade |
A
Letting the seller choose what the service is worth is a stroke of genius. Adding in some ability to do some good in the world with rainforest protection is a nice touch, too.
|
A
Although at present, I am the only vendor there with the products that I make, I see that this would work. Mi target market es su target market. |
C
I am a big fan of the one page method of listing items. This service uses 5. Further problems arise when a slip of the mouse changes your screen. |
C
A large number, though not so large as ebay or Etsy, with some serious signs of growth. |
F
Thy appear to have no social media ties at present. |
C
|
| FuzzB |
|
|
|
|
|
|
American
Handmade
Crafts |
|
|
|
|
|
|
| ArtsEFest |
|
|
|
|
|
|
| Lov.Li |
|
|
|
|
|
|
| Dawanda |
|
|
|
|
|
|
| Winkelf |
A
Whether you choose to list one item at a time or sign up for a month or year these are some of the lowest fees and commissions I have found on the internet. Only two services (thus far) can beat WinkElf’s fee structure.
|
A
Even though I’m not entirely certain I’m ready to see a shop that includes my name and WinkElf the fact that my products would fit in here is undeniable.
|
B
Although the listing process is very simple and straight-forward, and offers a lot of options, I am still a fan of simpler is better. I had to fill the form out twice because it said I missed a field that had no label.
|
D
Although the service shows signs of growing, I can’t give it better than a D at present – especially when one considers that a portion of the traffic comes from vendors checking on or creating new listings.
|
D
Their social presence varies from utilization of rather obscure services to near spam-like activity on known services.
|
C
|
| Bonanzle |
|
|
|
|
|
|
| SilkFair |
|
|
|
|
|
|
Handmade
Catalog |
D
High Monthly (or yearly) and commission for few features. A red flag was thrown up for me when I read about the payment arrangements.
|
C
Although there are a lot of handcrafted items on the site, there were no direct competitors. I felt instead that this was more of a Church Bazaar than an Art gallery
|
NA
Because there was no try before you buy or free entry level option without first signing a contract, I chose not to test this services listing process.
|
F
An average of around 6,000 visitors monthly which would potentially include vendors is, in my opinion, nowhere near enough to be sustainable.
|
D
Although they have a social web presence, it appeared to me to be misplaced, small, underutilized and struggling
|
D
|
| CraftMall |
|
|
|
|
|
|
| uBid and Bidville |
|
|
|
|
|
|
Online
Auction |
|
|
|
|
|
|
| Amazon |
|
|
|
|
|
|
Note that this is all based on my experiences and opinion and needs. Your needs and experiences may be different from mine…
Finally, if you have any information or opinions regarding these sites, feel free to share now or at any time via email or comments right here…
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