Jeanette came to me this morning and said “If you’re going to be on the computer, could you research some business cards for me?”
She’s got a gallery reception coming up at the Arkansas Craft Guild’s Gallery in Mountain View, AR and she doesn’t want to use her work business cards for fear that it would mislead people. OK… I can understand that… a couple hundred quick and dirty business cards coming right up…
So, I turn to my friend, Google, and type in the words “business card.”
Oh my schnitzel and kraut! Free business cards, cheap business cards, business card design services, business card collection programs, business card designs to download, business card scanners, business card cases… more than 216 million links. I shouldn’t be surprised… I’m really not surprised. However, one item caught my eye – the number of people offering free business cards (for the cost of some really expensive shipping) intrigues me.
Let’s check it out!
Start on your search results page by reading the fine print… about half the links offered FREE UV coating or FREE shipping or FREE design service or FREE templates and not FREE business cards. Several had FREE in the listing although nothing was, indeed, FREE. Instead, these service providers included a line such as “FREE is not always better.”
Of those that actually offered no cost business cards (except for the shipping), several pointed back to one printing service: VistaPrint. This narrowed the search down to a small number of vendors: VistaPrint, BizCard, DCP-Prints, and OvernightPrints. There are others like Snapio and PrintPelican (which offers 500 cards as opposed to the typical 100 to 250), but, hey, I ain’t getting paid here…
Vista print offered around 45 designs for the free cards, and the designs were basically nice. Nothing to shout about, but nothing truly hideous, either. The editing went smoothly. It is possible to customize the card a wee little bit by rearranging the content that goes into the fields. For instance, I wanted Jeanette’s name to come first rather than a company name, so that’s where I put it. The content I put in the fields stayed put as I switched through cards – a nice touch. Unfortunately, all the cards have the fields placed differently necessitating rearranging the content as you view different designs. It is not possible to change the font, style or size used. It is possible, in some instances, to trick the card into adding extra lines. Also noteworthy is the single line of type on the back identifying the cards as being free and being from VistaPrint. I guess I don’t mind the “from VistaPrint” part, but did they have to put free?
The bill? $13.26 for 500 cards
There are nearly, it would appear, 300 designs to choose from here when you select the free card offer. That’s great, right? Of the 300 designs, I would say that a bare dozen of them were usable. The remainder looked like they were stolen from a vintage 1990 copy of PrintShop Deluxe, although they might not have been quite that nice. That said, they did offer some advanced editing options and font choices. However, getting to the editor and making changes was a convoluted process, and, in the end, not worth doing. Gone were some of the finer touches offered by VistaPrint – there’s no way I could find to change designs without having to apply all the copy all over again.
The bill? $8.88 for 250 cards
Of the four printers that I selected, OvernightPrints’ design selection, while not the larges, is certainly the best. Like VistaPrint, your copy stays with you as you look at different cards. I found the process to be a bit confusing, though, and would recommend that they place a “buy this one” button somewhere on the page. As it is, there is a “back” and a “next” button which I believed were there to navigate through designs, not through the buying process. I almost dropped them from my list because I was getting frustrated trying to work my way through. I suppose that could be intentional and that they are trying to persuade people to buy more expensive options, but, if so, aggravating them is not the way to do it. They were nice enough to store what info I had entered and when I came back, after a frustrated earlier departure, the card was ready to edit.
The bill? $14.17 for 250 cards
These folks fall in between VistaPrint and OvernightPrints in their designs, but they make up for that with their easy-to-use advanced editor and lower shipping prices. Like most other online printers, the copy you enter in one card stays there as you view different designs.
The bill? $7.99 for 250 cards
The verdict
Although I liked the design I came up with over at Overnight Prints, I couldn’t justify the shipping and handling and I was frustrated with the back and forth the site required when creating the free cards. DCP-Prints designs just weren’t up to snuff even with the nifty advanced editor and low shipping and handling fees, s I had to pass them by. BizCard’s offerings would have been humorous if not so hard to use. A big NO there. By process of elimination, then, I chose Vista Print. Note that I started with 250 cards for about $9.99 and they threw in another 250 in the checkout process for around $4. I’ll let you know in a couple weeks how they look.
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